Targeted Advertising on Social Media

Social media is an ever-growing advertising platform that can get your brand and name out to the people who want your products and services.

The Data

Currently there are more than 420 billion people active on social media, with over 90% of Millenials, 77% of Gen X, and almost 50% of Baby Boomers holding some form of social media profile. Over 50% of social browsers use social media to research products. On average, each person spends about 2.4 hours on social media a day in the US. Facebook alone has over 1.84 billion daily active users. The social media market is massive, and a prime marketing opportunity for your business.

The Benefits

Companies like Facebook, Instagram and TikTok have paid advertising programs that allow you to control your advertising campaign. You get to create your ad, choose who sees the ads and set your own marketing budget. Facebook’s ad services are highly customizable. You choose your core audience based on criteria like age, interests and geography and reach new people whose interests are similar to those of your best customers, and there are no contracts to sign. Social media marketing is a viable marketing option, perfect for the small startup or a small marketing budget.

The Drawbacks

Because you are in control of your core audience criteria, you will need to spend some time watching your stats and figuring out your conversion ratios to ensure your marketing efforts are optimized and you are getting your bang for your buck. No two businesses will have the same strategy and it can be a little tricky to find your stride.

The Bottom Line

Social media marketing is the future. And it’s happening now. If you want to maximize your reach, you’ll need to stay up on the marketing trends and adjust your strategies accordingly. Invest (money and time) in a strategy that works for you.