What is PPC?

If you are contemplating launching a blog or website as a passive income stream, you have probably read about monetization. PPC, pay-per-click, is one method of monetization. Today we will explore the merits of PPC advertising.

PPC is a model of marketing in which an advertiser (you) pay a fee for each time one of your ads is clicked on. Search engine advertising is one of the more popular forms of pay-per-click advertising. It allows advertisers to bid on ad placement in a search engine’s sponsored links. If strategy is applied correctly, your cost per click will be negligible. Ideally, the $2 you pay per click will result in sales that dwarf your cost.

When building a strategy for a PPC campaign, you need to put in the work. This includes intensive research into keywords and ensuring you are using optimal keyword groups for each campaign. You also need to ensure that your PPC landing pages are optimized for conversions of clicks to paying clients.

Google Ads is by far the most popular PPC program available. By creating a strong strategy and utilizing optimal keywords, you can even lower your costs for PPC, as Google rewards advertisers who have relevant and well-targeted campaigns by charging them less.

Selecting your keywords takes research and time. You can utilize Keyword tools like MOZ, WordStream, or others available online. These tools will show you the popularity of your keywords, the competition you’re facing, and possible combinations that can boost your SEO ranking and conversion rates.

Your work is not done once you’ve selected keywords for your first campaign. Google and other search engines are constantly improving and learning, ranking and reranking sites. SEO marketing is an ever-evolving process, which means you need to keep your keywords updated and apply them to your PPC campaigns.

By optimizing your keywords and keeping them up-to-date, your PPC campaign can boost your conversion rate and increase your profits greatly.

Join us next week for more great information that will take your site to the next level!